Is Bitcoin Going to Keep Going Up? How to Position Yourself for Gains

Jan. 21, 2025

Author: Bitcoin Magazine Pro Team


Bitcoin's price has been wild lately, leaving many investors excited yet anxious. You are not alone if you can relate to this mix of feelings. Bitcoin's volatility can be disorienting, but you don't have to let it prevent you from making smart investment moves. If you want to answer the question confidently, “Is Bitcoin going to keep going up?” so you can position yourself for maximum Bitcoin annual returns in 2025 and beyond, read on. This article will help you understand Bitcoin's recent price trends so you can prepare for what comes next.

One of the best tools for navigating Bitcoin's price trends is Bitcoin Magazine Pro's in-depth Bitcoin analysis. By following the insights from these reports, you can get a better sense of where Bitcoin's price is headed so you can make informed investment decisions.

Is Bitcoin Going to Keep Going Up in 2025?

man with btc in pocket - Is Bitcoin Going To Keep Going Up?

Bitcoin’s evolution in 2024 cemented its status as a mainstream asset. Its price breaching the $100,000 mark drew unprecedented interest from institutional investors, retail traders, and governments. The SEC's approval of multiple spot Bitcoin ETFs was pivotal, ushering billions in new liquidity and normalizing Bitcoin as a legitimate investment vehicle. 

Institutional adoption was another major milestone. Leading firms like BlackRock and BNY Mellon embraced Bitcoin, offering custody and trading solutions to their clients. This institutional confidence supported a dramatic and sustained rise in Bitcoin’s price in 2024. 

Bitcoin’s Growing Role in the Evolving Digital Economy

We may see a virtuous cycle of increased inflows and reduced volatility. Bitcoin’s position on corporate balance sheets also looks set to grow, with corporations like MicroStrategy expanding their holdings to record levels and dozens of other companies following suit. 

With regulatory frameworks becoming clearer and adoption growing across industries, Bitcoin entered 2025 with significant momentum. Its resilience and unmatched monetary properties make it a cornerstone of the emerging digital financial ecosystem.

Key Factors Influencing Price: What’s Driving Bitcoin’s Value Right Now?

Several forces are shaping Bitcoin’s price in 2025, ranging from institutional adoption and regulatory developments to technological innovation. Together, these factors will determine whether Bitcoin continues its upward trajectory or faces hurdles in its mainstream acceptance.

Institutional Adoption

Institutional participation in Bitcoin markets reached historic levels in 2024, with firms like:

  • BlackRock
  • BNY Mellon
  • Fidelity 

Integrating Bitcoin into their offerings. Spot Bitcoin ETFs, hailed as a watershed moment, provided regulated avenues for large capital pools, such as pension funds and retirement accounts, to gain exposure. 

This wave of adoption brought new liquidity and reduced market volatility, making Bitcoin more attractive to risk-averse investors. In 2025, increased institutional participation could further stabilize Bitcoin’s price and cement its role as a core portfolio asset for long-term wealth preservation.

Regulatory Developments

Regulation played a defining role in Bitcoin’s 2024 success, with the SEC approving multiple spot ETFs and clarifying its stance on Bitcoin as a commodity. These developments bolstered investor confidence and fostered broader acceptance. Regulation could either propel Bitcoin to new heights or present obstacles. 

Bitcoin will overcome any roadblocks put in its way by regulators, lobbies, or financial institutions because capital naturally flows into the most brutal form of money available. Financial incumbents can slow the speed of adoption if they mount a strong resistance to Bitcoin.

Technological Advancements

Bitcoin’s technological ecosystem continues to evolve, enhancing its scalability, privacy, and utility. “Layer 2” (L2) innovations like the Lightning Network enable near-instant transactions at negligible cost. Newer L2 technologies like Ark and Fedimints will continue to mature, pushing Bitcoin’s viability as a medium of exchange. 

Upcoming advancements like privacy-enhancing features like Silent Payments and improved self-custody solutions will make Bitcoin even more secure and accessible. Bitcoin-backed lending protocols are poised to unlock liquidity without requiring holders to give up custody of their assets. These developments will reinforce Bitcoin’s appeal as both a currency and a store of value.

Expert Bitcoin Price Predictions: What Do Analysts Think Will Happen to Bitcoin’s Price in 2025?

The events of 2024 have sparked a wide range of predictions for Bitcoin’s price in 2025, reflecting varying levels of optimism and caution. 

Bullish Projections

Bullish predictions for Bitcoin's price in 2025 from posts on X suggest a significant upward trend. CNBC analyst Tom Lee’s target number is $250,000. Matthew Sigel of VanEck forecasts $180,000. These forecasts reflect a strong belief in continued institutional adoption, the impact of Bitcoin ETFs, and the cyclical nature of Bitcoin's price movements post-halving. Of course, mega-bulls like Cathie Wood and Michael Saylor expect multi-million dollar Bitcoin in the next few years, though not necessarily in 2025.

Bearish Projections

Bearish analysts caution against over-exuberance, highlighting macroeconomic risks like tightening monetary policies and potential regulatory crackdowns. A historical correlation with M2 suggests that Bitcoin may depreciate as financial conditions tighten. 

Peter L. Brandt, a respected market analyst, warns that his technical analysis might indicate a crash to $78,000, but the price could continue declining or rise precipitously. There are no indicators that we have another “Bitcoin winter” on the horizon, but there weren’t any clear indicators that one would come in 2022, either. 

Challenges to Bitcoin Adoption Amid Financial Scandals and Crises

The collapse of the politically connected money laundering operation known as FTX and the subsequent attempts to cover up ties between stolen cash and donations to prominent political leaders unexpectedly blew up a favorable macroeconomic environment for continued Bitcoin price appreciation. 

The thing about black swans is that they are black swans. There’s always a chance that another liquidity crisis in fiat-based finance will temporarily halt Bitcoin adoption.

Neutral Projections

Some price targets for 2025 are more neutral. As a typical example, this X user suggests Bitcoin might start the year with a dip around $80,000 to $85,000 due to the January inauguration, then recover to make new all-time highs but face rejections before trending higher into a blowoff top by the end of the year. 

Some investors who believe quantum computing advancements threaten Bitcoin have rated BTC a “hold.” Although these investors correctly point out that quantum computing will necessitate changes to Bitcoin’s protocol, there is no reason to single out Bitcoin in this regard. Encryption is a key part of virtually all modern businesses, so by this logic, all stocks would also be rated a hold indefinitely until company leadership can present a credible plan for post-quantum transition.

Opportunities For Bitcoin Growth: What Could Help Bitcoin’s Price Rise in 2025?

In 2025, regulation, technology, and mainstream acceptance developments are set to significantly impact Bitcoin’s exchange rate with the dollar. Below are key trends that could drive Bitcoin’s continued growth.

Global Liquidity

Global liquidity conditions 2025 may create a favorable environment for Bitcoin’s appreciation. China’s bond market rally, with 10-year yields hitting multi-decade lows due to rate cut expectations, signals a broader shift in economic policy. U.S. Treasury bills are maturing at unprecedented levels, and there is a strong possibility that the U.S. federal government will pivot toward tariffs as a revenue source, which could significantly raise the prices of consumer and capital goods in the short term. 

These factors point to an inflationary environment, with the Federal Reserve likely constrained in its ability to tighten monetary policy further. Historically, such inflationary pressures have resulted in asset price increases, meaning Bitcoin’s price could rise alongside stocks, real estate, and other stores of value.

Sovereign Adoption

Sovereign adopting Bitcoin as a strategic reserve asset remains a compelling possibility for 2025. In the U.S., the regulatory shift toward Bitcoin-friendly policies, exemplified by pro-Bitcoin voices within the Trump administration, could set a precedent for broader acceptance. This legitimacy could prompt other nations to explore Bitcoin as a reserve asset. 

Sovereign adoption also reduces circulating supply, as reserves are typically held long-term and removed from active market liquidity. As more nations accumulate Bitcoin for strategic reserves, reduced supply, and increased demand could lead to sustained price increases.

Business And Financial Operations

Mainstream Bitcoin integration into business treasury operations could be a defining trend in 2025. MicroStrategy’s addition to the QQQ index signaled that markets are increasingly willing to embrace companies with substantial Bitcoin holdings. 

The Financial Accounting Standards Board (FASB) rule change now allows companies to report Bitcoin holdings at fair market value rather than cost basis, making it more appealing for firms to hold Bitcoin without distorting their balance sheets. 

Bitcoin-Backed Lending: Shaping the Future of Corporate Finance

An emerging ecosystem for collateralized lending, including Bitcoin-backed debt instruments, is also taking shape. This development enables companies to secure liquidity without selling their Bitcoin holdings, effectively integrating Bitcoin-backed financing into standard business operations. 

As more firms adopt these practices, Bitcoin’s role as a core asset for financial resilience and growth will become more prominent, driving further adoption and market demand.

Potential Challenges To Bitcoin: What Could Hurt Bitcoin’s Growth In 2025?

Despite Bitcoin’s remarkable progress, several challenges could impact its growth in 2025. These include state-led attempts to control financial systems, speculative concerns around future technologies, and macroeconomic uncertainties. Understanding these potential hurdles is crucial for gauging Bitcoin’s resilience and long-term outlook.

State Attacks

As Bitcoin adoption grows, state actors may attempt to assert control over financial sovereignty through regulatory measures and Central Bank Digital Currencies (CBDCs). Christine Lagarde, President of the European Central Bank (ECB), outlined ambitious plans for 2025, including launching the digital euro and reshaping euro banknotes. These initiatives are part of a broader strategy to maintain influence over monetary systems amid growing inflationary pressures. CBDCs could be used to limit Bitcoin’s role by offering a state-backed alternative, potentially accompanied by stricter regulations on decentralized currencies. 

History shows that attempts to suppress Bitcoin often have the opposite effect, driving adoption as users seek financial systems resistant to control and censorship. The geopolitical instability in regions like Europe and the ongoing U.S. embrace of Bitcoin could further highlight the contrast between permissionless money like Bitcoin and state-issued digital assets.

Quantum FUD (Fear, Uncertainty, Doubt)

Fear, uncertainty, and doubt (FUD) about quantum computing’s impact on Bitcoin’s security has recently resurfaced in mainstream discourse. Critics claim that future quantum computers could break Bitcoin’s security, rendering the network vulnerable to attack. However, quantum computing will pose a problem for virtually all digital systems that modern life relies upon. 

Bitcoin’s encryption protocol can be upgraded to be quantum-safe. Upgrading thousands of other systems and protocols could be much more challenging. In reality, quantum computing is a problem for every single system that uses encryption and will need to be addressed with a Y2K-style effort with all hands on deck. Quantum computing doesn’t pose a unique problem for Bitcoin.

Macro-Economic Factors

Macroeconomic conditions remain a significant factor influencing Bitcoin’s performance. Global economic uncertainty, driven by inflationary pressures, geopolitical conflicts, and shifts in monetary policy, will continue to shape financial markets. Rising inflation rates and political instability exacerbated by coalition collapses in major economies like Germany and France add further complexity in Europe. 

In the U.S., fiscal challenges could influence domestic and global financial dynamics, including the potential shift to tariffs as a revenue stream. While Bitcoin thrives in inflationary environments due to scarcity, extreme economic instability can deter adoption if liquidity becomes constrained. Prolonged economic turbulence could position Bitcoin as a safe-haven asset for those seeking to preserve wealth outside traditional financial systems.

Will Bitcoin’s Price Rise Or Fall In 2025?

Bitcoin’s trajectory in 2025 depends on a combination of factors, from institutional adoption and technological innovation to regulatory clarity. While short-term volatility remains likely, the long-term outlook for Bitcoin is robust, with adoption trends and monetary properties driving its growth. 

Nobody can predict the price of Bitcoin. Investors should approach this asset class with a long-term perspective, understanding its potential as a tool for generational wealth creation, not a reliable source of short-term trading profits.

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4 Key Tips For Investors Watching Bitcoin

bitcoin on laptop - Is Bitcoin Going To Keep Going Up?

1. Get Smart About Bitcoin Investing: Diversify Your Portfolio with Bitcoin  

Bitcoin remains a high-growth asset with significant upside. BlackRock now recommends an optimal allocation of about 2%

This means that one of the largest financial firms in the world sees Bitcoin as playing a role in managing a mainstream portfolio's risk and growth potential. In 2025 and beyond, Bitcoin will be assumed to be part of the picture when discussing diversification across asset classes.   

2. Stay Informed on Bitcoin Market Trends  

The mantra to simply buy and HODL Bitcoin is easy to understand and follow and has provided substantial returns over the long term. However, suppose you are one of those investors who feel like something is missing unless you’re actively researching and investing in market movers. In that case, the thing to watch in 2025 is corporate adoption. 

Companies incorporating Bitcoin into their treasury strategy may perform differently than others, as we saw with MicroStrategy in 2024. Several new ETFs are awaiting approval to provide exposure to companies that hold Bitcoin on their balance sheets.   

3. How Dollar-Cost Averaging Works for Bitcoin Investors  

Dollar-cost averaging allows investors to build a Bitcoin position over time, reducing the impact of short-term price fluctuations. This technique lets you set it and forget it rather than trying to time the market. Modern Bitcoin platforms make it easy to add a dollar-cost average into Bitcoin.   

4. Keep It Simple: Focus on Time in the Market, Not Timing the Market  

Instead of timing the market, investors should instead prioritize time in the market. This shift in perspective reveals that having a long-term mindset is the best approach to Bitcoin.

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